WHERE WAS YOUR WATERMELON BORN?

Ever wonder where the food you’re eating comes from? I mean, where it really comes from … not just the country or the state, but the specific farm where it was grown and harvested? If so, you’re not alone. There’s a growing trend among just about everyone – not just people who like to “eat healthy” – to learn more about the origins of our food and a relatively new technology called HarvestMark makes that pursuit of knowledge possible.

Harvest Mark has been tracing produce for a few years now and basically involves placing a sticker oron fruits and vegetables which consumers can scan using a smartphone application to be taken to a website where they can learn more about the food’s origins. In the absence of a smartphone, you can also manually enter the code on the label.

Here’s how the Harvest Mark website explains the tool:

When a farmer harvests his crop, or a packer selects product to send to her customers, they upload key data to HarvestMark. That information is linked to a unique HarvestMark Code on the label. When you trace the (label’s) code at HarvestMark.com, you instantly receive the traceability information on that product, like where it was grown and whether it’s subject to a recall.

You can also find out more, like pictures of the farm, or the story behind the farmer, give feedback about the product you purchased, and discover nutrition information, and even recipes.

Not all watermelons carry a Harvest Mark label, but many do. I’m not really sure how many have the label (I haven’t seen the label in my area yet), but I’ll definitely be on the lookout for it and I’ll let you know if I find it.